There’s no denying how there has been a rise in sustainability awareness in recent years, with Aussies searching for sustainable packaging, reusable items and eco-friendly finds.
From chic resuable tote bags to sustainable kitchen items, stats show that sustainability remains an important value for shoppers.
As more cult brands make eco-friendly decisions with their wrapping, Australia’s number one auto-dish brand has unveiled new recyclable paper-based packaging.
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Finish, a go-to for shoppers across the globe on the hunt for high-quality dish washing tablets and liquid, just revealed a whole new look.
After more than four years of research and over 55 production trials, the sustainable packaging fully meets Aussie recycling requirements — and looks just as sleek as Finish’s iconic look.
With 75 per cent less plastic packaging, Finish is promoting “real change, not just clean dishes”.
Spotted on the shelves at groceries across Australia, the new packaging marks a significant step for Finish.
“We are immensely proud of what this innovation represents – not just for Finish, but for the entire homecare category,” says Malgorzata Herman, R&D Packaging Innovation Manager at Reckitt.
“Despite the many scientific and technical challenges, we encountered, our teams remained committed. Today, we deliver a paper-based solution that protects the product, protects performance, and supports consumers in making more sustainable choices.
“This is a true testament to perseverance, partnership, and our commitment to driving meaningful environmental progress.”
Now the brand is on a mission to reduce plastic use and create even more sustainable packaging across its range.
The arrival of sustainable packaging also coincides with a brand-new tablet formulation across Finish’s Ultimate plus range.
Designed to tackle even the most stubborn stains, it saves on cleaning time (and effort), with zero pre-rinse required.
Now available at Coles and Woolies, savvy shoppers can now get their hands on the best-selling range, with fully recycled packaging (excluding the zipper).
To recycle, simply tear of the plastic zipper strip along the dotted line before placing the bag in your paper recycling.
